01 / Build
100+ products
Turn a real user need into a mobile or web product ready to launch.
Explore development →Your app. Your next chapter.
What brings you here?
A new idea, a live app or an exit. Let’s find the right next move.
Choose a path to get started.A few quick steps · No sign-up
Siddharth Makadiya · App builder, marketer & operator
I build mobile apps that scale to millions, and market them profitably.
10+ years · Mobile · Web · PPC · AI · Exits
Development is the start. My team and I help you acquire users, improve monetization and prepare for an exit. I run paid acquisition myself, connecting what a user costs with what they’re worth.
✓ Upwork Top Rated 100% JSS✓ Fiverr Top Rated
100+mobile & web products built
50M+lifetime app downloads
100K+app reviews
4.2★+portfolio average rating
Career totals across my app portfolio. Open the portfolio for individual products and their live store listings.
See the work behind the numbersBrowse real apps, screenshots and store listings.View portfolio →Build · Grow · Exit — with one team
Build the app.
Build the business.
I’m an app builder and growth marketer based in Ahmedabad, India. Over 10+ years, I’ve built mobile and web products across translation, dictionary, devotional and utility categories.
I don’t stop at development. My team at Initio Tech Media supports development, PPC marketing and app exits. I’ve completed 20+ app exits and generated $100K+ in revenue across my app business. We also build AI agents, reusable skills, prompt systems and automated workflows for teams.
More about my experience →02 / Grow
50M+ downloads
Connect audience targeting, PPC and product improvements to user acquisition.
Explore growth services →03 / Exit
20+ app exits
Prepare an app business for buyer conversations, acquisition and handover.
Explore app exits →Services
Build. Grow. Go further.
Development, marketing, AI and exits—with one team.
01
Mobile apps
iPhone and Android apps, from idea to store launch.
02
Web products
Fast websites, dashboards and SaaS built for customers.
03
AI agents
Connect your tools and automate repeatable work.
04
App scalability
Improve speed, reliability and readiness for more users.
05
Audience & growth
Find your users and give them a reason to stay.
06
PPC campaigns
Target relevant users and measure acquisition costs.
07
App exits
Prepare your app business for buyers and handover.
08
AI skills & prompts
Reusable skills, prompts and workflows for your team.
Why work with me
One person you can call, who owns the result
I co-lead Initio Tech Media. My team supports development, marketing and app exits, while I stay involved in the product and growth strategy. You work directly with me.
I work from India (IST). My day overlaps with UK afternoons and US mornings, so calls are easy.
- 01
Architecture that lasts
I plan the app before I build it: the data, the logins and how it grows. You get something your next developer can understand.
- 02
You talk to me directly
No account managers and no passing messages. You message the person who writes the code and I answer in plain English.
- 03
I own the delivery
I stay with the project until it is live on the store or on the web. If you need more hands, my team at Initio Tech Media joins, and I still lead.
How it works
Four simple steps from idea to launch
01
Tell me your idea
Send a short message or book a call. We agree who the app is for, what it must do, and what finished looks like. If I am not the right fit, I will say so.
02
Get a clear plan
You receive a written plan: steps, tools, timeline and the price in USD. No surprises later.
03
Watch it grow
Every week you get a link you can click and test. You always see what is done and what comes next.
04
Launch and hand over
I put it live, set up tracking and give you simple notes. I can stay on to help, or step back cleanly.
How I can join your project
Pick the role you need. You can change it later.
Architect
I plan the structure and review the design. Your team builds it.
I need thisDeveloper
I write the code with you. You get a working feature, not just advice.
I need thisTechnical lead
I run the whole build, from first plan to launch. This is how most clients start.
I need thisMaintenance
I fix bugs, update the app and keep it running after launch.
I need thisOne module
You need one piece, like payments, chat or an AI agent. I build just that.
I need this
Freebies · Build, launch & grow
Useful before you hire anyone.
Free APIs, practical tech guides and launch guidance. Build something useful, introduce it to the right people and improve with their feedback.
Available now
Product readiness check
Five questions. Find the first thing to fix before real customers arrive.
Start the 2-minute check →Catalogue on this siteFree API idea library
Search the community API list here: what each one does, whether it needs a key, and where it fits.
Study the public API catalogue →Guide series · coming next
Easy API integration recipes
What an API does, where it fits, authentication, a sample request, Flutter and JavaScript examples, and production warnings.
Finance · Health · Fitness · TravelFree tool · planned
API-to-agent blueprint
Pick an API and see how an AI agent could use it safely—with tools, permissions, logs and human approval.
Built for Agentic AI ideasFAQ
Quick answers
Who do you work with?+
Founders, business owners and small product teams, all remote. I work from India and overlap with UK afternoons and US mornings. My live App Store and Google Play apps are in the portfolio, so you can open them today.
What can I hire you for?+
Web and mobile product builds, AI-assisted coding on a real codebase, AI agents inside a product or internal workflow, and vibe-coding help when you are building fast in Cursor and need a senior person to keep it shippable.
How do projects start?+
Send the form or book a 20-minute call. I reply with fit, a suggested path, and a quote in USD. Typical start is The read ($500) or a Ship week ($1,000).
Who will work on my project?+
I am the technical lead on every project, and you talk to me directly. When a job needs more hands, my team at Initio Tech Media joins in.
Do you replace my developers?+
No. You can use me as the architect, a developer, the technical lead, or for maintenance. I can also build just one part, like payments or an AI agent.
Can you build AI agents and automate our workflows?+
Yes. Agentic AI and workflow automation is the fastest-growing part of my work. I connect AI to your email, CRM, Slack or database, add safety rules and keep a record of every action.
What does it cost?+
The read starts at $500. A ship week starts at $1,000. Larger product work is quoted after I understand the job. Message me on WhatsApp if you want a quick number first.
Let's talk
Tell me about your project
Share your name, your email and a few words. Usually replies within one business day.
Let’s talk about your app.
Siddharth Makadiya · Initio Tech Media
Share your idea or where you’re stuck. I’ll help you find the next step.
Usually replies within one business day