01 · Mobile
Something people can install this month
An idea, a Figma, or a half-finished Flutter repo — and no clear path to TestFlight / Play.
I pin the first slice, the stack, and the store work. You get a clickable build, not another prototype on a laptop.
Week-one tasks
- 01Name the user and the one job the v1 must do
- 02Freeze screens: auth, home, the money path, settings
- 03Pick Flutter or native for a reason, not a trend
- 04Ship to TestFlight / internal testing in week one if the repo exists
- 05Store listing, crash reporting, and a handover you can keep
Not this
- — An unbounded MVP
- — A redesign of the whole brand
- — Six platforms on day one