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Guide · AI agents

An agent that does work — not a demo

If you are a founder in the US, UK, Canada, or Australia, you have seen the pitch: an agent will run support, sales, or ops. Some of that is real. Most of it is a chatbot with extra adjectives. This is the path I use when someone actually needs the software.
  1. 01Pick the job
  2. 02Read the four moves
  3. 03Quote the agent

Pick the job

What are you actually trying to ship?

Three honest paths. Tap one. You get the week-one tasks I would run — then a quote if it still fits.

01 · Mobile

Something people can install this month

An idea, a Figma, or a half-finished Flutter repo — and no clear path to TestFlight / Play.

I pin the first slice, the stack, and the store work. You get a clickable build, not another prototype on a laptop.

Week-one tasks

  1. 01Name the user and the one job the v1 must do
  2. 02Freeze screens: auth, home, the money path, settings
  3. 03Pick Flutter or native for a reason, not a trend
  4. 04Ship to TestFlight / internal testing in week one if the repo exists
  5. 05Store listing, crash reporting, and a handover you can keep

Not this

  • An unbounded MVP
  • A redesign of the whole brand
  • Six platforms on day one

The build path

Four moves that keep an agent honest

01

Name the job, not the model

“GPT in the app” is not a spec. “Draft a support reply from the last ticket and CRM note, then wait for a human” is. Agents fail when the job is vague and the tools are unlimited.

02

Give it tools with a fence

Read-only first. Write actions (send email, change a record) behind confirmation or a tight allow-list. Log every tool call. If you cannot replay a session, you cannot improve it.

03

Measure something boring

Time to first useful output, percent of tasks finished without a human, and number of harmful actions caught. Accuracy theatre is how agent projects stall.

04

Ship a thin slice

One workflow, one team, two weeks. Then expand. A 40-tool “ops copilot” on day one is how you burn budget and trust.

What it usually costs

A single-workflow agent with logging and a human fallback is often a build sprint (from $2,500) or a short engagement. Broader agents need discovery because your data and permissions decide whether the thing is useful. I will not quote a six-figure “AI transformation” from a landing page.

FAQ

What is an AI agent in this context?+

Software that can take tools (search, CRM, email, your API), decide next steps, and complete a job with logging and limits — not a chatbot pasted on a landing page.

Will an agent replace my support team?+

It can take repetitive work first. The useful pattern is: agent handles the obvious, humans get the rest, and you measure deflection honestly.

How long does an agent project take?+

A thin, useful agent with one or two tools is often a 2–4 week sprint. Broader ops agents need discovery because permissions and data quality decide success.

Keep exploring

The site is a map, not a brochure

Next step

Have a workflow an agent should own?

Describe the job and the systems it must touch. I will say if a sprint is enough.